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FEMI
Competitive Analysis Marketing Strategies
COURSE DESCRIPTION
Description:
This course encompasses competitive analysis and marketing strategies essential to product ideation and marketplace positioning. Competitive analysis will be examined through SWOT analysis into product strengths and weaknesses. Marketing strategies will be developed through utilization of the Marketing Mix and 4 P’s of marketing.
Registration in this course is subject to the Purdue University Online Non-Credit Policies.
No sections currently available.