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FEMI
Competitive Analysis and Marketing Strategies
COURSE DESCRIPTION
Description:
This course encompasses competitive analysis and marketing strategies essential to product ideation and marketplace positioning. Competitive analysis will be examined through SWOT analysis into product strengths and weaknesses. Marketing strategies will be developed through utilization of the Marketing Mix and 4 P’s of marketing.
Registration in this course is subject to the Purdue University Online Non-Credit Policies.
SECTION DETAILS
Course Section
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Add to Cart
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Course:
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1160 278-00
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Term:
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25FY
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Section Number:
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1
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Schedule Number:
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28500
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Instructor(s):
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Staff
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